Wow, I love these sales! Even after finally learning to gently weed my book collection while going through repeated moves over the last few years, I can't help myself.
Where: At the intersection of University Drive and Mount Bernard, across the street from Brewed on Bernard. 2nd Floor..
Don't ask me why the Sir Richard squires Building is not on Google Maps, but this will do. Fix that later...
When: Go NOW! The sale runs until 9 PM this evening and until 6 PM tomorrow.
Why: If you have to ask, stop reading. but seriously $1.50/KG for books is just ridiculous. The children's section alone makes it worth it.
I'll post some pics of my favorite finds after work. Happy browsing!
The latest Beyond the Browser on The Western Star went live today.
I'm still getting used to the formatting for newspaper publishing so I thought I would re-post the beginning section here as it was originally presented.
Online advertising is powerful.
Also lucrative, especially for the ad servers. The biggest player in the online advertising space is Google. Google’s revenues for last year topped thirty three billion dollars. Ninety seven percent of that revenue came from online advertising.
Here’s a crash course in how Google AdWords works:
- Setup an account
- Create a new ad campaign
- Choose one ore more keywords that your advertising will show up for
- Craft your ad, alternative wording is also an option
- Set your maximum budget per day
- Activate your campaign
There are of course a few screens to get through to manage all of that. The online documentation is good though and there are hundreds of businesses that specialize in helping you run AdWords campaigns.
The other thing I am getting used to is editorial changes. I'm not certain why the last section of my article was truncated. I suspect it was due to content or timing. As it related to the recent election, which has of course ended, it may not be considered topical anymore.
The thing is, the truncated portion of my article was inspired by a conversation I had on Twitter pertaining to AdWords use by certain political parties. I think some discussion on the matter is deserved so I'm posting the deleted section here now so we can continue our chat.
Without further fanfare, here is the missing section:
Before I wrap up this column, I’d like to point out an innovative use of AdWords I had never seen before.
A keen eyed reader was browsing the Internet reading information on the upcoming elections. They mentioned on Twitter the result they saw when they typed the keywords nl liberals. Fortunately they were also quick enough to take a screenshot of the result because the ad that was displayed has since been disabled.
The URL for the screen is: http://t.co/3k3T0RA8. Don’t worry about the strange format of the link. That’s a customized short link Twitter uses to help users share links without using up too many characters in the 140 character limit per post.
There are several interesting things about this ad.
- First, it was not a product related ad, it was a political ad that pointed to http://newenergynl.ca.
- Second, the ad was tied to at least the keywords nl liberals and muskrat falls, there were likely other keywords.
- Third, the disparity between the headline, “NDP”, and the website the ad redirected to, newenergynl.ca (a PC site), should have lowered the accuracy score given by Google. Google checks the content of the target website against your ad wording to ensure there is some relationship.
I am not sure how I feel about the wording of the ad but I do find this use of AdWords innovative. Technology, at its best, is a disruptive game changer that can supercharge your marketing efforts.
One thing is certain, political campaigning in Newfoundland & Labrador has just been changed forever.
If you haven't heard of this project yet, the intrepid Phillip N. Robbins, a photographer, teacher, and co-founder of Stockpile Artists Collective, is on a mission inspired by the portraiture of Richard Avedon.
Phil traveled Newfoundland taking portraits with a blank background to focus on the individual. Phil and his significant other Jillian video-blogged the journey to St. John's, Fogo and back to Corner Brook.
Phil sums up his intent with:
"The goal of this project is to focus on people I encounter in Newfoundland and to highlight, by removing the context, a glimpse into the history we carry around with us in our expressions."
Of course another awesome point is that I have a chance to be in the exhibition, yay! Phil and Jillian made the experience really enjoyable. I look forward to seeing the results on May 19th.
Newfoundland and Labrador's provincial used tire stockpile is to be eliminated, the Telegram reported this morning. The Multi-Materials Stewardship Board (MMSB) has decided to ship the provincial stockpile of 1.9 million used tires to Quebec. What will Quebec do with our old tires? Burn them for fuel!
Being from Corner Brook, this reminded me of the protest that took place in November against the Pulp & Paper mill burning tires for fuel. Sure enough, these are the same tires.
So, let me get the facts straight:
- We've decided that burning tires as fuel here is bad.
- We need to unload our existing tire stockpile.
- The MMSB will pay $4.3 million to ship these tires to Quebec.
- Cement plants Holcim (Canada) and Lafarge Canada will burn these tires for fuel.
Instead of burning the tires here under the supervision of our provincial regulatory boards, we will pay to make them disappear? And where do the pollutants from this process end up?
Junior high science reminds me of this little phenomenon called the Jet Stream:
For clarity, here's an overhead view:
Does anyone else question the logic here?
I'm seeing a lot of talk about the proposal for a dog park in Curling being rejected.
I understand why that particular site was turned down but is this the end of the question?
Why do we need a dog park at all? As someone on Twitter pointed out, everyone in Corner Brook and area live ten minutes from the woods.
To my mind, a dog park serves several purposes:
- Gives the dogs some leash free time. Leash laws are there for a reason but leash free time is good for the dog.
- Also the woods have other animals and people to contend with. Would we rather see dogs running around leash-less on the street?
- Allows dogs to socialize. Really important for their behavior and development, especially with younger dogs.
- Allows owners to socialize. Not just for chit-chat. Also for breeding, learning about different types of dogs and their quirks.
One of the major issues is cost. Who will pay for this park and the upkeep? To answer a question with a question, what is done with dog licensing fees now? If these aren't available then perhaps a small membership fee? And I'm certain volunteers would be available from the dog owning community.
What do you think? Are you pro-dog park? Are there other solutions?
Friday is Wing Day at the Colemans Deli counter!
$5 for 10 wings at the Caribou Rd, Humber Rd or Humber Gardens locations.
My co-worker Troy is a bad influence, blame him.
They have plain, sweet & spicy, BBQ, and 1st degree. If you ask they will give you 3rd degree sauce on the side, for free I should add.
It's Friday, have a break and try something sinfully good